Welcome to

AFAB Media Services

Columns
Parity Bits

Features

Columns

Features

Articles and Radio Appearances

                                                                                    
Stephen Lawton

Stephen Lawton specializes in corporate and product marketing and public relations for technology companies serving consumers, small-to-midsize businesses, and large enterprises. His proven track record in marketing and public relations for building brands, increasing awareness and generating buzz, resulting in quantifiable increased sales, along with his experience in market research and as an award-winning writer and editor in business and consumer journalism, make up the three-legged stool that is his career.

AFAB Media Services provides senior-level counsel in marketing and corporate communications. We provide our clients with the kind of information they need to make effective and efficient decisions for short-term and long-term results.

On the corporate side, Stephen served as senior director of strategic marketing for Acronis, Inc., a disaster recovery, backup and virtualization migration company based in Burlington, MA. During his six years at the company, sales grew from $600,000 to nearly $120 Million. The company's products won more than 100 major awards, including multiple awards from Redmond, PC Magazine, CNET, PC World, Maximum PC, PC Pro, Smart Computing, IT Week, Web Week, Web Hosting Week, and many others, as well as a Best Buy Award from Consumers Digest. Other major honors included Inc. Magazine’s Inc. 500; AlwaysOn’s Global 250, and VAR Business’ 5-Star Gold Partners Program. The company was featured in literally thousands of news, feature and product review articles, reaching billions of readers worldwide.

He served as a limited partner in Haskin Marketing and Publishing, a Foster City, Calif.-based custom publishing company where he did product development and strategic planning. He served as vice president of content at DataRise, a company that produced international transportation documentation for Fortune 100 enterprises, freight forwarders and logistics companies; and director of marketing for Vision Point Automation, a robotics manufacturer.

In the publishing world, Stephen served as editorial director and editor-in-chief of MicroTimes. He is a longtime technology journalist and served as chief editor of Digital News & Review, NetscapeWorld and SunWorld. He appeared as the computer expert for Bloomberg Radio's The Money Show on the company's flagship station, BLOOMBERG 1130 (WBBR-AM) in New York City and has been a frequent guest on Let's Talk Computers and other radio programs in Chicago, Los Angeles, Philadelphia and throughout the South.

He has contributed to a variety of publications, including CIO Insight, Electronic Business, NetworkWorld and the National Journal, and was a columnist for California Computer News.

Among his honors are the 1999 Gold Award for Signed Editorials from the American Society of Business Publication Editors (ASBPE), Western Region, and finalist in 1999 for Most Visionary Editor-in-Chief from Press Access. In addition, MicroTimes also was honored when columnist Chris Barnett was cited for his feature writing by the ASBPE in its 2001 competition. While Stephen was chief editor of Digital News & Review, the magazine won one Gold Medal and two Silver Medals for its design and graphics in the 1995 Cahners Publishing Medal of Excellence competition. 

In addition to his staff editing positions, Stephen has written for a variety of publications, including such consumer publications and Web sites as the PC Week, New Media Magazine, PC Upgrade, Computer Technology Review, Bank Administration, Computer Monthly, Inform and Computer Buyers' Guide & Handbook. Among the business publications he has written for are Electronic Business, Military & Aerospace Electronics and Computer Retail Week.

He also served as a marketing consultant and industry analyst. His past consulting clients include Intel, Microsoft, Western Digital, Verbatim, and Transitional Technology. He served on the staff of Rothchild Consultants and did consulting projects for Hartley & Associates, HTE Research, Data Storage Concepts and Peripheral Strategies.

Stephen launched his career as a newspaper reporter in Los Angeles and is credited as being the author who popularized the computer industry term "intranet" (Digital News & Review, April 24, 1995). Earlier, he edited the book Re:Organize (published by Hartley & Associates) and co-authored and produced "Best Newspaper Design," a newspaper design and graphics presentation used by more than 200 college- and university-level journalism schools in the 1980s.

Keywords:  PR, Public Relations, Marketing, Virtualization, Storage, Backup, Disaster Recovery, Mobile, Wireless, Technology, Editor, SMB, Consumer, Software, Hardware, Management, Advertising

Entire Site © Copyright 1995-2011 Stephen M. Lawton
All trademarks are the property of their respective companies